Topic:

Social Media

Latest Headlines

Latest Headlines

AstraZeneca photo campaign helps cancer patients swap stories on social media

AstraZeneca has launched a photo-sharing campaign on Twitter, Instagram and other social media sites to get women talking about their metastatic breast cancer (MBC).

Wall Street turns to social-listening tools to guide pharma bets

The explosion in online discussions about medicines and the rise of social-listening tools to mine and analyze the data have given drugmakers another way to learn what patients think about their products. But pharma companies aren't the only ones listening. Wall Street has its ear to the digital grapevine, too.

What's #trending in pharma on social media? Investors are listening to find out

Pharma's social media evangelists have been urging companies to lend an ear to the chatter on Twitter, Facebook, patient forums, physician networking sites and the like. It's a way to engage with patients, monitor doctors' opinions, tailor marketing and spot safety concerns, they say.

BIO, PhRMA seek FDA reassurance over scope of Twitter guidance

The window for commenting on the FDA's draft guidance on pharma's use of Twitter and other social media slammed shut last week, leaving the agency with a stack of feedback to consider. Many of the respondents are unhappy with the draft, which was called unconstitutional and overbroad.

Air pollution monitor, app in development for asthma patients

Chemisense is developing an updated air-quality monitor and correlating smartphone app that will identify areas with heavy pollutants and irritants for users, as well as crowdsource the data users collect.

Survey: Scientists talk on Twitter, network on ResearchGate

With scholarly social network ResearchGate now adding 10,000 users a day to its network of 4.5 million researchers, the idea of a "Facebook for science" has finally taken off. But these numbers say nothing about whether people actually use the site and why, a shortcoming Nature has tried to fix by surveying thousands of researchers about their social media habits.

Latest Apple OS integrates health tech

Apple released its newest operating system, iOS 8 beta 5, on Aug. 4. The system includes a number of health-related features such as icons for "Body Data" and "Data Exporting."

Biopharma searching for right balance in addressing social media use by trial participants

A Wall Street Journal feature this week on researchers' long-standing concerns about the consequences of patients talking about clinical trials online digs into how biopharma companies are tapping technology to counter concerns about unblinding and manipulating inclusion/exclusion criteria.

Kickstarter in vogue as funding mechanism for new devices

A wearable device for measuring exposure to ultraviolet light and a "smart" Kegel exercise aid recently created pages on Kickstarter requesting funders, highlighting the use of crowdfunding to back edgy new devices. 

Pfizer amps up its 'Get old' campaign with more content, more social media

What's #FOGO? Hint: Many of us have it. Another hint: Pfizer wants people to talk about it.