In recent weeks, Eli Lilly has been flexing its social media muscles in an effort reach out to journalists on the popular platforms of Facebook and Twitter.
For years pharma skirted online message boards for fear of opening a Pandora's box of adverse event liabilities. But now academics are using the wealth of online medical talk to their advantage by searching for new areas of scientific investigation on message boards and Twitter .
As flu infiltrates our homes and workplaces, researchers have developed a computer-based method of tracking Twitter posts that could alert the public to sickness faster than official health reports with greater accuracy than existing online tools.
Twitter has found a lukewarm reception among European Union countries' healthcare regulators, yet the U.K.'s Medical and Healthcare products Regulatory Agency (MHRA) has recently stepped up its efforts to reach the growing number of people on the social networking sites.
This fresh beginning also means that Abbott vets at AbbVie must start all over again to regain an audience on Twitter.
Boehringer Ingelheim has rolled out a new blog as the German drugmaker travels yet another avenue of social media. The company has tapped just about every major social media platform and in September launched the online pharma game "Syrum" on Facebook.
Attention pharma workers reading this story on an iPad with plans to tweet it: You're not alone in your consumption of mobile tech and social media.
After I last wrote about Twitter 's impact on biotech, a few FierceBiotech readers responded with skepticism. They weren't so sure that engaging on a microblogging site was a good use of their...
But the survey of 356 patients showed that 47% of them had a negative opinion of pharma companies in general compared with 30% of advocates with overall favorable views on drugmakers.
As the web and social media become more ingrained in biotech research, a cancer patient in Italy has taken his own medical case to the online masses in search of a potential cure. Salvatore Iaconesi has developed a website called Open Source Cure, the BBC reported, and the site has enabled him to bypass traditional ways of seeking medical opinions and challenge traditional methods of collaborating for cancer cures.